Customers you need per year
342
This is your marketing and sales job, the total annual customers your business needs to attract and retain.
Customer number calculator
If I want to pay myself well, how many customers do I need, and can I service them?
Start with your business type, then adjust the numbers. See the annual customer target, what it means for your team, and the return your business could generate.
Business type: Product
Your assumptions
Choose your business type
Choosing a business type loads example numbers you can change.
not including you
per person, per year
what you pay yourself for your work
Must be greater than zero.
Must be greater than zero.
All sales, costs and returns are annual AUD amounts excluding GST. Profit is shown before tax. Super allowance is 12%. People includes staff and owner remuneration with this super assumption.
What the model says
Your customer target
Customers per person, per year
57.0
This is your operational job. Can you and your team service that many customers well?
An average across you and your staff. Actual capacity depends on roles, available time and the work each customer needs.How that number is made up
Required sales$4,106,667
Staff cost wages + 12% super$448,000
Your wage for your work, + 12% super$168,000
Your return profit on the business, after your wage$410,667
This model includes retained customers. Customers per person is an average workload indicator, not delivery hours or proof of sustainable capacity. Your return comes from the assumptions, not a separately entered target.
Your wage and your return are shown separately on purpose. Your wage pays you for the work you do, like an employee. Your return is what the business earns you as its owner. Blending the two hides whether the business can actually afford you.
Explore the Charge-Out Rate Model →